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Business and Personal Reasons For Internet Exposure
Business Marketing
1. Customers have come to expect most businesses to have a Web Site. This has been true for all large and medium size businesses and now, it's also a common expectation for small businesses. Even small retailers such a Car Dealers, Service Stations, Clothing Stores, Restaurants, Bars, Bakeries, Lawyers, Accountants and so on can benefit from exposure to the Internet. 2. If a potential customer looks on the Internet for your business and finds a competitor's business instead, you may have lost a customer. Keep the customers you have and add to this base through the use of the Internet. 3. Many customers use the Internet for comparison shopping. If your business has a competitive advantage, you should let your customers know it by advertising your products or services. Include the prices as often as possible. The Internet is simply the lowest cost advertising method available today. 4. Owning a Web Site is a sign of an established business with an eye to the future. In a few years, literally all businesses will be online and many of the current retailers will likely go out of business. This is because an Internet business does not carry the overhead costs of most retailers and can afford to remain profitable far below the suggested retail price. 5. Many retailers today will eventually migrate part or all of their business onto the Internet. This is currently true of computer software and hardware and most book sellers. Many retailers now find customers only looking at products in their stores - the customers then make their purchases at a lower cost on the Internet. 6. The only thing stopping most people from shopping on the Internet is fear. The customer is fearful of loosing their money, of having their credit card stolen and of having no recourse if the product is not what they expected. These issues are all being addressed at this time and will soon be solved to most people's satisfaction. 7. The Internet provides the cheapest form of advertising. If your business can attract customers to your Web Site, you can advertise your latest products and services there at a fraction of the cost of a newspaper, magazine, radio or television ad. 8. The Internet is faster than any other form of advertising. A change to your Web Space can be made in minutes. If your business needs a method to quickly notify your customers of a Sale or Event, the Internet is your best choice. 9. The Internet can be easily used to attract potential employees. Most businesses now use their Web Site to screen for the best employees and accept applications online. 10. The Internet can be used for customer surveys. If you want to know what your customers think of your products or services, use your Web Site to ask them. You should get better feedback and more honest answers. 11. The Internet can be used to expand your current business. As your business attracts new customers and increases its market share, a store front on the Internet could be the ideal solution to providing low cost service. 12.This short list is in no way complete and innovative businesses will continue to find new ways to utilize the resources available on the Internet. Rest assured that new solutions and technology will arrive faster on the Internet than in any other form of business. Many large corporations are now investing huge amounts of money in networking solutions - have them working in your business interest and not against it.
Individual Reasons
1. Individuals can use an Internet Site as a method of communication. A Web Site is a great method to communicate with friends and relatives. You can display photographs and write messages to acquaintances around the globe and do it instantly and cheaply. 2. Individuals can reach other like-minded people and start up clubs and associations to share their thoughts and ideas. Consider hobbies that you currently enjoy and extend them through the experience of others. 3. Individuals can use to Web Site to voice their opinions. If you are committed to an idea or feel strongly about a particular subject - a Web Site can be an ideal solution for voicing your ideas to other like-minded individuals. 4. If you are researching a particular topic and need input from others, an online form can be used to collect more information. Interested individuals can simply read your message and respond to it. 5. Individuals can maintain a guestbook of visitors to their Web Site and make new contacts and friends as a result. 6. Individuals can publish their writing online. Those who are aspiring writers can publish their own work for others to read and receive feedback at the same time. 7. Individuals can share photos and graphics by posting them online and allowing others to copy them. Rather than mailing a collection of photographs, simply post them on your Web Site and allow your friend to copy them to their computer. 8. Post messages such as Greeting, Birthday and Christmas cards online and save the cost of mailing such messages. Such messages can be personalized by providing different Web Pages to different people or a single message can be used. 9. It is now possible for individuals to set up their own chat rooms and communicate privately with friends and relatives. 10. Individuals can use a web site as a personal development tool. A web site makes a great promotional aid when seeking a job and individuals may continue to develop their sites as their requirements change. 11. Individuals can post their resumes online and include the Web Site address in a covering letter for perspective employers. This allows you to edit your resume over time without having to remail the resume. It also allows employers to view your Web Site and learn more about you. 12. This short list is in no way complete and innovative individuals will continue to find new ways to utilize the resources available on the Internet. |
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